
Chiro Lifestyle Medicine
Chiro Lifestyle Medicine is a pioneering clinic in Vietnam, specializing in holistic and personalized healthcare.
Brand Strategy
Brand Identity Design
Brand Guideline
Art Direction
UX/UI Design
Website Development
02/2025
Project Overview
“Your Pathway to
Well-being” – From Vision to a Strong Brand
Chiro Lifestyle Medicine is a pioneering clinic in Vietnam that blends the essence of traditional and modern medicine, focusing on six core health aspects to deliver comprehensive and personalized care.
At its inception, Chiro Lifestyle Medicine carried a bold vision—not just to be a clinic but to become a sanctuary where people could regain balance and enhance their overall well-being. However, the brand lacked a clear identity and an online presence to effectively connect with its audience and communicate its core values.
CFD Studio partnered with Chiro Lifestyle Medicine from the very beginning, shaping a strategic brand identity, designing a professional visual system, and developing a high-performance website. This solid foundation empowered the clinic to engage with its customers in a consistent and impactful way.



Our Approach
Transforming Ideas into a Living Brand
Building a brand is not just about design; it begins with defining the business’s core values. CFD Studio focused on uncovering Chiro Lifestyle Medicine’s unique identity, setting it apart in the healthcare market—not just as a clinic, but as an immersive journey toward holistic healing and rejuvenation.
Rooted in the philosophy of integrative and personalized medicine, we crafted a cohesive and professional brand identity system. Every element—logo, typography, colors, and visuals—was designed not just for aesthetic appeal but to reflect the brand’s essence: a focus on six fundamental health pillars, fostering balance, renewal, and deep connection.







Content strategy & UX/UI Design
A Gateway Connecting Brand and Customers
A website is more than just a digital platform—it is the bridge that connects customers to the brand’s services in an intuitive and seamless way. CFD Studio designed a modern, minimalist, and visually refined interface that truly embodies Chiro Lifestyle Medicine’s spirit.
The website structure was carefully planned, ensuring clarity and consistency in content presentation. This allows users to quickly find the information they need while experiencing a professional yet welcoming healthcare environment right from their first visit.



Website Development
Delivering a Flawless Experience at Every Touchpoint
Beyond aesthetics, Chiro Lifestyle Medicine’s website was engineered for top-tier performance. With a loading speed under 2 seconds and a Google PageSpeed Insights score of over 90, it ensures a smooth and efficient user experience. The website was also SEO-optimized to maximize visibility and reach potential clients effectively.
Most importantly, the online appointment booking system is fully integrated with the clinic’s management software, streamlining operations and enhancing workflow efficiency. Every detail was meticulously designed to offer an experience that is simple, seamless, and highly functional—a true digital extension of the brand’s promise of well-being.


Content Management System
A Flexible, Secure &
User-friendly Platform
CFD Studio developed a fully customized CMS tailored to Chiro Lifestyle Medicine’s needs, allowing the clinic’s management team to update content effortlessly without technical expertise.
Built to OWASP security standards, the system ensures top-tier data protection while maintaining scalability for future platform integrations.

Conclusion
A Brand Ready for
Long-term Growth
This project was more than just branding or website development—it was about laying a strong foundation for Chiro Lifestyle Medicine to thrive in the healthcare market. With a well-defined strategy, a robust visual identity, and a high-performance digital platform, Chiro Lifestyle Medicine is now fully equipped to engage with its audience in the most professional and effective way. This marks a significant milestone in its journey toward holistic healthcare excellence.
Above all, client satisfaction is the clearest testament to the value CFD Studio has delivered. This was a transformative journey—one where we didn’t just design a brand but helped bring a vision to life, empowering Chiro Lifestyle Medicine to amplify its message: “Your Pathway to Well-being”— Creating a sustainable path to health and wellness.